If you enjoy diving into experimental hip hop and bouncy future beats, you owe it to yourself to check out Night Swim Radio’s latest compilation The Deep End – Volume 1. Night Swim is a Philadelphia based web radio show that has consistently selected amazing underground artists for their weekly mixes, live showcases and compilation albums. I had the pleasure of hosting NSR’s co-founder and all-around badass, Robert Ritter, for an awesome guest mix on Snack Time, so I reached back out with a couple questions to gain further insight into The Deep End and Night Swim.
Right in time for Night Swim Radio’s 2 year anniversary as one of the best tastemakers in Philly, you guys just dropped one of the hottest compilations of experimental future beats I’ve seen all summer. What has it been like getting this project together?
You’re too kind. We initially were going to try and secure some “bigger” artists for promotional purposes but then realized our first compilation should be from the Night Swim family. We sent out probably 20-30 emails and ended up with 10 artists that we have been promoting for a long time. Everyone involved is super excited to be a part and we can’t wait to keep working with them. Really just honored that they spent time on music for us to release.
How did you pick the title of the compilation, “The Deep End”? How did you tie all of the songs together?
Like our name, Jeff, the other founder, just said “how about The Deep End”? I am not very picky and said sure! We wanted to make it pool related and it just fit. Took about 10 minutes in total to design the cover once I had the name. I wanted to have the compilation run seamlessly and really craft the order but didn’t have enough time. I played the songs back and forth and landed on the order that it is, tried to split up the 3 songs with vocals. I knew I wanted to start with Pold x Baribal because that song is gorgeous.
On the weekly shows and on the new release, you feature lots of local artists who are killing it right now. Who from Philly should definitely be on everyone’s radar right now?
Kilamanzego for sure. She claims she just started producing but I don’t believe her because it is so good! Vendr is another very talented artist. Lastly, godchild makes some impressive music and goes to Drexel, although don’t quote me on that, I might be wrong.
One of your secret talents seems to be connecting artists through NSR to collaborate on tunes. One of your matchmaking successes, Rasiir and Prototyp3, got together on “The Deep End” for the track “Exodus”, which you released ahead of the full comp. How does it feel having such a direct impact on the community?
Oh man, that makes me happier than anything else Night Swim has done. Being from the Midwest, music is very communal. I used to play shows where every band knew each other and supported each other and wanted everyone to succeed. The east coast has been pretty different but I can’t get away from that desire, to help artists meet new people and grow together. The next compilation is going to be 100% collaborative, bringing together vocalists and producers.
What’s the most valuable lesson you’ve learned in your 2 years as founder/co-producer of Night Swim Radio?
Just trying to not care about followers and play count. Although it definitely helps to have thousands of plays, the point is creating a quality radio program and meeting and promoting new artists. You can get so wrapped up in wanting more followers and grow bitter but you have to remember that the whole point of this is to bring joy to the world, at least for me!
What do you have planned for the future?
The compilation was just the start of our newest venture, Night Swim Records. We have an EP from Prototyp3 coming out in August, definitely something with Rasiir in the works, we always release new singles through our soundcloud, and starting to plan out the next compilation!
To find out more information and keep up with new releases from Night Swim Radio, check out their brand new website, Soundcloud, Twitter, and Facebook.
